Getting started? Wowchemy has a collection of beautiful templates for you to choose from.

Want to personalize the template? No problem, a Wowchemy template is fully customizable. In fact, you can change so many elements, it would be difficult to find the original template it was made from.

This page explains some common site customizations. You might also be interested in customizing the homepage.

Check out the Guides for more customization options such as getting your own domain name, adding analytics, and interacting with comments.

Table of Contents

Hide Published With Wowchemy

Want to hide or customize the Published with Wowchemy notice in the footer?

Please support the ❤️ OPEN SOURCE ❤️ movement and the significant effort that goes into improving and maintaining the free Wowchemy page building framework and its templates by ❤️ sponsoring ❤️.

The notice can be automatically removed whilst sponsoring on a relevant tier.

Website icon

Are you looking to customize the desktop and mobile icon (aka favicon) which appears in your site’s Progressive Web App (PWA) and web browser tab?

Save your icon as a square 512x512 pixel image named icon.png and place the image in your root assets/media/ folder, creating the folders if they don’t already exist.

Color Themes

Wowchemy comes bundled with a variety of popular themes built-in including:

To choose a theme, set the theme option in config/_default/params.yaml.

Alternatively, you can create your own theme.


Your theme comes with a font set to style your titles and text, but you may choose to override it by specifying one of the following built-in font sets or creating your own font set:

  • Minimal (modern)
  • Classic (original Academic v1 style)
  • Rose (traditional serif)
  • Mr Robot (futuristic)
  • Native: use device fonts for maximum performance

To choose a font set, set the font option in config/_default/params.yaml.

Font Sizes

The font size can be changed all the way from extra small to extra large using the font_size option in config/_default/params.yaml.

Community Themes

In this section, we will curate themes submitted by users. To create your own theme and request it to be added to this section, follow these steps:

Custom theme

Both the colour theme and font set can be customized.

To customize a color theme:

  1. Copy a color theme such as minimal.toml to data/themes/my_theme.toml at the root of your site, creating the data/themes/ folders if they do not already exist. Note: avoid using spaces in filenames.
  2. Adjust the colors within your theme file using HTML color codes
  3. Tell Wowchemy to use your new theme by setting theme: my_theme in config/_default/params.yaml

Custom font

To customize the font set:

  1. Copy a font set such as minimal.toml to data/fonts/my_font_set.toml at the root of your site, creating the data/fonts/ folders if they do not already exist. Note: avoid using spaces in filenames.
  2. Adjust the font family, choosing from the library of Google Fonts if you wish - refer to the Google Font guide below
  3. Tell Wowchemy to use your new font set by setting font: my_font_set in config/_default/params.yaml

To select a free web-font available from Google Fonts:

  1. Visit Google Fonts
  2. Click on each font you wish to use
  3. For each font, click + Select this style for each style you wish to use
  4. Click on the icon at the top right (View your selected families) to open the dialog box on the right
  5. Click on Embed
  6. Under <link>, copy the part of the URL starting from family= to &display=swap... (not included) and paste it as the google_fonts option in your new font theme
    • For example, if Google gives you <link href="" rel="stylesheet">, set google_fonts = "family=B612+Mono&family=Open+Sans"
  7. Under CSS rules to specify families in Google Font’s dialog, copy the font name and paste it as one of the fonts in your font theme
    • For example, given font-family: 'B612 Mono', monospace;, copy B612 Mono

Change font size

You can modify the font size all the way from extra-small to extra large using the font_size option in config/_default/params.yaml.

Choose from XS (extra small), S (small), M (medium), L (large - DEFAULT), and XL (extra large).

Share your theme

If you create your own theme, consider giving it a unique name and sharing your new theme or font set with the community or following the guide below so that it can be considered for curation.

Add your own message to the footer of a site using the copyright text field in config/_default/config.yaml.

Optionally, you can choose a Creative Commons copyright license in config/_default/params.yaml:

  enable: false
  allow_derivatives: false
  share_alike: true
  allow_commercial: false
  notice: >-
    Except as otherwise noted, this work is licensed under {license}, and code
    samples are licensed under the MIT License.

A copyright_license can also be displayed on a per page basis by adding the option directly to a page’s front matter.

Date Format

Hugo uses the following constants to format dates and times:

Year06 2006
Month01 1 Jan January
Day02 2 _2 (width two, right justified)
WeekdayMon Monday
Hours03 3 15
Minutes04 4
Seconds05 5
Offset-0700 -07 -07:00 Z0700 Z07:00

To modify the format, edit date_format and time_format in config/_default/params.yaml using the above constants. For example, some common formats are:

January 2, 2006Date
Mon, 02 Jan 2006
Monday, 02 Jan 2006
3:04 PM
15:04 MST